WeSub

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Komputronik x WeSub

Herausforderungen und Marktumfeld

The digitalization of shopping and rising customer expectations are changing the way consumers and companies use technology. More and more people, instead of buying devices outright, choose flexible, subscription-based solutions.

Komputronik – one of the largest consumer electronics retail chains in Poland – recognized this trend and decided to expand its offer with a subscription model. The cooperation with WeSub was aimed at increasing sales in this model and building internal know-how within the organization, enabling further development of the service in additional sales channels.

Cooperation assumptions

The project started in the offline channel, covering the entire network of Komputronik stores across the country. The WeSub team developed and implemented a solution that allows Komputronik customers to rent electronic equipment in a subscription model, while maintaining a simple and intuitive sales process.

The scope of cooperation included, among others:

• The scope of cooperation included, among others:
• Implementation of the subscription model in brick-and-mortar stores,
• Sales training and workshops for Komputronik’s sales staff,
• Educational and marketing materials making it easier to present the service to customers,
• Ongoing support for sales teams – both operational and advisory,
• Monitoring of results and analysis of implementation effectiveness in individual points of sale.

Thanks to these activities, subscription sales became an integral part of Komputronik’s offer, and in-store advisors gained a new tool to increase conversion and transaction value.

Ergebnisse der Zusammenarbeit

Die gemeinsamen Anstrengungen führten zu einer stetigen, starken Wachstumsdynamik. Im Vergleich des Zeitraums Q1–Q3 2024 mit Q1–Q3 2025 stieg die Zahl der aktivierten Abonnements um ganze 253 %, und der Wert der abgeschlossenen Verträge wuchs im gleichen Zeitraum um 197 %. Dies bestätigt das wachsende Bewusstsein der Kunden und die zunehmend effektive Nutzung des Modells durch die Berater in den Filialen. Seit Beginn der Zusammenarbeit im Jahr 2023 ist die Zahl der aktivierten Abonnements in jedem folgenden Quartal gestiegen und erreichte 2025 ein Rekordniveau. Dies ist nicht nur auf die steigende Nachfrage zurückzuführen, sondern vor allem auf die konsequente Arbeit der Vertriebsteams und die effektive operative Unterstützung durch WeSub.

„Im Jahr 2023 war das Abonnement für uns noch ein Zusatzangebot und ein Testfeld. Gemeinsam mit WeSub haben wir das Angebot, die Unterlagen und das Gespräch mit dem Kunden Schritt für Schritt vereinfacht. 2024 war der Zeitpunkt, an dem Berater begannen, bewusst auf das Abonnementmodell zurückzugreifen, und 2025 wurde es zu einer der wichtigsten Finanzierungsmöglichkeiten für Geräte für Privat- und Geschäftskunden, mit einer Rekordzahl an aktivierten Verträgen.“

Marcin Mordak, Omnichannel Sales Director, Komputronik

Erfolgsfaktoren

Several key elements contributed to the impressive results:

1. Partnership approach – cooperation based on a shared business goal, with a strong focus on outcomes and ongoing operational communication.
2. Education and motivation of sales staff – regular training sessions and workshops developed the sales teams’ skills in presenting the subscription offer.
3. Data and analytics – monitoring the number of contracts, transaction values and effectiveness in individual stores made it possible to react quickly and optimize processes.
4. Long-term strategy – from the very beginning, the project assumed expansion into additional channels, and the offline cooperation is the foundation for the upcoming online implementation.

Next step: online expansion

Following the success in the brick-and-mortar channel, WeSub and Komputronik are preparing to launch the subscription model online.
The new integration will allow customers to conclude contracts fully digitally – directly on the Komputronik website – while maintaining the simplicity that customers appreciated in physical stores.

Extending the project to e-commerce is a natural direction for the cooperation to develop. It will make it possible to scale sales and reach new customer segments who prefer shopping online and at the same time expect modern forms of financing technology.

The Komputronik x WeSub partnership is an example of effective sales transformation towards modern financing models.
By combining operational, training and analytical expertise, it was possible in a short time to achieve nearly double growth in contract value and lay the groundwork for further online expansion.

The project shows that technology subscription can become a real growth engine in the retail industry – provided there is a partner behind it who can connect strategy, data and everyday sales support.