WeSub
Swiss Elegance France
Market Context & Challenges
The aesthetic and medical-beauty industry is rapidly evolving. With the rise of new technologies—laser devices, body-contouring systems, anti-aging platforms—professionals increasingly seek flexible acquisition models that protect cash flow while enabling them to upgrade equipment frequently.
In France, clinics, beauty institutes, and aesthetic centers face growing pressure:
- Customers expect faster, safer, more innovative treatments.
- Equipment acquisition costs are rising.
- Competitiveness depends on access to the latest technology.
Instead of traditional upfront purchases, more professionals now prefer rental and subscription models, which allow them to modernize their equipment without major investment.
Swiss Elegance France — distributor of high-end aesthetic laser technologies — recognized this shift and decided to integrate a flexible financing solution to accelerate sales and offer clients a better purchasing experience.
This is where the partnership with WeSub began.
Collaboration Objectives
The cooperation between Swiss Elegance France and WeSub started in early 2025, with a clear strategic goal:
- Boost sales of premium laser devices
- Provide flexible financing to clients
- Simplify the acquisition process for clinics and institutes
WeSub implemented a dedicated solution adapted to the needs of the aesthetic market, allowing Swiss Elegance France to offer its clients simple, fast, and secure leasing options directly integrated into the sales process.
The scope of collaboration included:
- Integration of the rental/subscription model into the commercial workflow
- Creation of clear, ready-to-use financing proposals for the sales team
- Support during customer qualification and contract creation
- Training of Swiss Elegance France’s commercial team
- Real-time assistance from a dedicated WeSub representative
- Ongoing monitoring of activated contracts and client feedback
This approach enabled Swiss Elegance France to offer an immediate competitive advantage while improving its conversion rate.
Results of the Partnership
The collaboration generated tangible, impressive results in just a few months.
From early 2025 to Q4 2025:
- More than 30 rental contracts activated
- Over €500,000 in financed equipment
- Steady month-to-month growth
- Shorter sales cycles and higher conversion rates
Sales teams rapidly adopted the subscription model and integrated it into their daily process. Clients appreciated the financial flexibility, as well as the ability to:
- Start offering treatments immediately
- Protect their cash flow
- Upgrade equipment without major initial costs
This success is directly linked to both rising market demand and the close operational collaboration between the two companies.
Testimonial
“Since the beginning of our partnership with WeSub, we have activated more than thirty rental contracts for over €500,000. The responsiveness, flexibility, and availability of WeSub—especially thanks to our dedicated contact, Barry-John McMahon—have become essential drivers for our growth.
Their fast and reliable decision-making allows us to provide tailored financing solutions, convert more clients, and scale confidently.”
Swiss Elegance France
Key Success Factor
Several elements contributed to the rapid success of the project:
1. Partnership mindset
A shared business objective and constant operational dialogue enabled quick adaptation and continuous improvement.
2. Sales team empowerment
Training, support, and ready-made financing tools helped advisors present leasing as an attractive alternative to purchasing.
3. Data-driven decision-making
Tracking contract numbers and values in real time allowed for smarter commercial actions and optimized targeting.
4. Strong demand for flexible acquisition models
The market increasingly favors renting over purchasing, especially for high-value technologies.
Next Steps – Scaling the Model
Given the strong results in 2025, Swiss Elegance France and WeSub are now preparing:
- Expansion of financing solutions to new product lines
- Introduction of subscription models tailored for smaller institutes
- Enhanced digital tools to simplify contract creation and client onboarding
This next phase will enable even stronger commercial acceleration and position Swiss Elegance France as a leader in flexible-access aesthetic technology.
Conclusion
The WeSub x Swiss Elegance France partnership demonstrates how a well-designed subscription model can become a powerful growth engine in the aesthetic equipment sector.
By combining:
- premium technologies
- flexible financing
- hands-on operational support
Swiss Elegance France has significantly increased sales performance and provided its clients with an acquisition model aligned with today’s market expectations.